Dating do over book
About ten years ago, I realized that a sea change was taking place.I had long ago ceased to memorize the TV schedules, I was unable to keep up with all the magazines I felt I should be reading, and with new alternatives like Prodigy and a book superstore, I fell hopelessly behind in my absorption of media. I was no longer interested enough in what a telemarketer might say to hesitate before hanging up.Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.We saw the same commercials, bought the same stuff, discussed the same TV shows.Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters.
INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.
Imagine you're in an empty airport, early in the morning.
There's hardly anyone there as you leisurely stroll towards your plane.
Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.
And if the ads were any good at all, people bought the products.